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“Borders? I have never seen one. But I have heard they exist in the minds of some people.”

– Thor Heyerdahl, Explorer



Creation through exploration


She's an explorer at heart – and it is through exploration, learning and envisioning that new and better solutions are created.

She has a love for storytelling, which she use as a powerful tool to align, educate, engage and inspire action.

With extended experience in developing brands and identities, she has been leading brands and people through creative processes. Whether it's to find purpose, align and anchor new visions, or to develop new and sustainable concepts and businesses.


Siri has a background as a designer and a Business Architect, recently in Æra Strategic Innovation. With strategic design and innovation processes, she is leading brands, businesses and people towards a better future, with the planet in the center stage. She is now the CEO and Co-founder of the travel initiative Ærli.

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